The true value of data is not how much you have, but measured by what you do with it. The ultimate value for firms comes from marrying this unstructured data with the structured data that already exists within the firm and doing it in a timely and focused way, driven by application needs. Only then can you personalize customer-facing applications across the customer life cycle, draw connections between customer behavior and business events, such as billing cycles or new product launches, and generate targeted analytics that reveal opportunities to drive profit.
Big Data and Analytics platform Zetaris, turns its focus to spreading the word of its Lightning Virtual Data Lake and to further develop their marketing strategy by appointing Stephanie Collis as Head of Product Marketing & Communications. Stephanie brings with her a versatile breadth of knowledge across digital, above-the-line, and direct marketing, and her experience in market analysis and strategic marketing is seen to play a key role in the anticipated growth of Zetaris.
Next generation data warehousing and virtual data lake platform player, Zetaris, have announced that ex-IBM, Netezza, Oracle and MarkLogic sales leader, James McCarthy, has joined as VP Sales & Operations. Strengthening their sales team, James has been brought in to expand upon the successful launch phase and continue to breakthrough and capitalize upon the data platform market.
Zetaris CEO, Vinay Samuel, is featured in the July issue of CMO Magazine. In the article, PUSHING THE ENVELOPE: ARTIFICIALLY INTELLIGENT, Samuel discusses automation in marketing saying “We see the marketer rising above manual execution and moving up to more of a monitoring and governance role, looking at the market and seeing how the brand and product is performing, rather than executing manually.” He discusses Zetaris’s new Alchemist product, a new tool for business analysts and data scientists.