November 8, 2017

Founder & CEO, Vinay Samuel named top 30 Entrepreneurs of the Year 2017

Zetaris offers an all-in-one solution helping clients easily share data across their organization, see new insights, and extract hidden value in their data. Using cutting-edge technology, the Zetaris platform allows for the analysis of your data with the objective of reducing the time-to-insight, and therefore allowing businesses to be more responsive to market needs and trends.
October 31, 2017

Westpac using Zetaris solutions to develop their own analytics offering

The Zetaris model enables users to analyse a diverse range of data sets in a cloud environment “without having to build a physical Data Lake, Data Mart or Data Warehouse.” The development of these new technologies have supercharged the dissemination, sharing and analytical insights derived from data. Westpac is also using Zetaris' solutions to develop its own analytics offering which will help its customers make more informed decisions around products, marketing and customer relationships.
September 24, 2017

A Guide To Getting Closer To Your Customer In Real Time

Over the last few years, Zetaris has been helping clients get closer to their customers by building deep analytics applications embedded in customer interaction technologies. Through several learning cycles we've distilled what works and what is problematic when trying to influence customer behavior through permission based interaction in real-time. In this article, I've tried to offer these learnings and insights into how In-context Real-time Interaction may be brought to life.
September 9, 2017

How Actionable Insights Boost Your ROI on Big Data Analytics

When it comes to big data, it’s not uncommon to get so caught up with individual figures that you lose sight of the big picture. Often businesses get overwhelmed with the idea of ‘big data’ by trying to look at the data individually, rather than what the data is saying. According to IDC Research, total global revenue for Big Data and Business Analytics will reach $203 billion by 2020. With such a significant growth predicted, it is essential businesses understand how to truly leverage data analysis to create tangible results and meaningful return on investment.
August 7, 2017

Analytical Virtual Data Lake leading Data Virtualization into the 4.0 era

Fast, complete analysis of "cross business" data through data virtualization provides you with the strategic information about customers, products, and operations, to make your organization competitive and dynamic in the market.
July 22, 2017

5 Keys for turning Big Data into value for your customers

The true value of data is not how much you have, but measured by what you do with it. The ultimate value for firms comes from marrying this unstructured data with the structured data that already exists within the firm and doing it in a timely and focused way, driven by application needs. Only then can you personalize customer-facing applications across the customer life cycle, draw connections between customer behavior and business events, such as billing cycles or new product launches, and generate targeted analytics that reveal opportunities to drive profit.
July 14, 2017

Analytics platform targets global market with new Head of Product Marketing

Big Data and Analytics platform Zetaris, turns its focus to spreading the word of its Lightning Virtual Data Lake and to further develop their marketing strategy by appointing Stephanie Collis as Head of Product Marketing & Communications. Stephanie brings with her a versatile breadth of knowledge across digital, above-the-line, and direct marketing, and her experience in market analysis and strategic marketing is seen to play a key role in the anticipated growth of Zetaris.
July 12, 2017

Data industry veteran appointed as VP Sales & Operations

Next generation data warehousing and virtual data lake platform player, Zetaris, have announced that ex-IBM, Netezza, Oracle and MarkLogic sales leader, James McCarthy, has joined as VP Sales & Operations. Strengthening their sales team, James has been brought in to expand upon the successful launch phase and continue to breakthrough and capitalize upon the data platform market.
June 29, 2017

Fostering next generation of Analytics students

Over the last few years, Zetaris has been helping clients get closer to their customers by building deep analytics applications embedded in customer interaction technologies. Through several learning cycles we've distilled what works and what is problematic when trying to influence customer behavior through permission based interaction in real-time. In this article, I've tried to offer these learnings and insights into how In-context Real-time Interaction may be brought to life.
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