Past Articles

March 3, 2018

AI & Data Preparation – Avoiding ‘Garbage-In, Garbage-Out’

More than 75% of executives believe that AI will open up new business for their companies, and 85% believe that the technology will allow them to gain a competitive advantage. So how do you get the most from the state-of-the-art AI system that your business is considering investing in and avoid one of the key mistakes companies make when building their AI system – data quality?
December 3, 2017

Beyond The Lake – Embracing The Future Of Business in the Cloud

With as many as four out of five small businesses in the United States tipped to embrace cloud computing by 2020 and similar adoption rates in Australia, it’s no longer about just getting in the door. While previously integrating these new technologies into your business was enough to set you apart from the herd, increased market penetration will mean that organisations looking for an edge need to get creative.
November 24, 2017

What Makes A Data Scientist

There’s never been a more exciting or challenging moment for the analytics industry. With every advance in any technology comes both new opportunities and new difficulties, and big data analytics is no exception. As the technology rises in prominence in Australia – now sitting on the same ‘must-have’ list as CRM and marketing automation platforms – and more decision-makers become aware of how it could transform their business, the pressure is on people across the analytics industry to become effective evangelists.
November 13, 2017

Overcoming the Challenges of Analytics In The Workplace

There’s never been a more exciting or challenging moment for the analytics industry. With every advance in any technology comes both new opportunities and new difficulties, and big data analytics is no exception. As the technology rises in prominence in Australia – now sitting on the same ‘must-have’ list as CRM and marketing automation platforms – and more decision-makers become aware of how it could transform their business, the pressure is on people across the analytics industry to become effective evangelists.
November 8, 2017

Founder & CEO, Vinay Samuel named top 30 Entrepreneurs of the Year 2017

Zetaris offers an all-in-one solution helping clients easily share data across their organization, see new insights, and extract hidden value in their data. Using cutting-edge technology, the Zetaris platform allows for the analysis of your data with the objective of reducing the time-to-insight, and therefore allowing businesses to be more responsive to market needs and trends.
November 8, 2017

Plotting The Future of Big Data at Advancing Analytics

Taking such a prominent role in the Advancing Analytics 2017 National Conference was of significant interest for Zetaris. IAPA’s extensive network makes them a key industry partner for our organisation, helping us expand our brand awareness and product offering, reaching new clients and new markets. The values, goals and networks shared by Zetaris and IAPA made Advancing Analytics the perfect opportunity for Zetaris to demonstrate the depth of our knowledge and the efficacy of our solutions to key target audiences including potential industry and technological business partners.
October 31, 2017

Westpac using Zetaris solutions to develop their own analytics offering

The Zetaris model enables users to analyse a diverse range of data sets in a cloud environment “without having to build a physical Data Lake, Data Mart or Data Warehouse.” The development of these new technologies have supercharged the dissemination, sharing and analytical insights derived from data. Westpac is also using Zetaris' solutions to develop its own analytics offering which will help its customers make more informed decisions around products, marketing and customer relationships.
October 17, 2017

The Importance of Data Quality

Having good quality data that you can rely on is a boon for your business on every level. Not only will you be able to make better informed decisions, you’ll be more certain in them and be able to make them in a more timely manner, allowing you to capitalize on opportunities as they arise.
October 9, 2017

Smarter Is Faster
– Why Your Agile Business Needs Intelligent Data Analytics

Rising concurrently with agile frameworks has been the usage of big data analytics by commercial organisations, and when looked at in context it makes sense that the two would grow alongside each other. Fundamentally, an agile business needs big data as much as it needs to hold daily stand-up meetings and set achievable sprint goals.
October 4, 2017

Big Data Not Only Valuable for ICT

Big data is increasingly relevant to a range of industries, with sophisticated analytics infrastructures being built at companies across a diverse range of industries from sportswear to oil & gas, healthcare and entertainment. A carefully built and correctly managed big data analytics system can offer invaluable insights for any business in any industry, helping you make more informed and relevant decisions and moves in an increasingly agile and globalized market.
November 8, 2017

Founder & CEO, Vinay Samuel named top 30 Entrepreneurs of the Year 2017

Zetaris offers an all-in-one solution helping clients easily share data across their organization, see new insights, and extract hidden value in their data. Using cutting-edge technology, the Zetaris platform allows for the analysis of your data with the objective of reducing the time-to-insight, and therefore allowing businesses to be more responsive to market needs and trends.
October 31, 2017

Westpac using Zetaris solutions to develop their own analytics offering

The Zetaris model enables users to analyse a diverse range of data sets in a cloud environment “without having to build a physical Data Lake, Data Mart or Data Warehouse.” The development of these new technologies have supercharged the dissemination, sharing and analytical insights derived from data. Westpac is also using Zetaris' solutions to develop its own analytics offering which will help its customers make more informed decisions around products, marketing and customer relationships.
July 14, 2017

Analytics platform targets global market with new Head of Product Marketing

Big Data and Analytics platform Zetaris, turns its focus to spreading the word of its Lightning Virtual Data Lake and to further develop their marketing strategy by appointing Stephanie Collis as Head of Product Marketing & Communications. Stephanie brings with her a versatile breadth of knowledge across digital, above-the-line, and direct marketing, and her experience in market analysis and strategic marketing is seen to play a key role in the anticipated growth of Zetaris.
July 12, 2017

Data industry veteran appointed as VP Sales & Operations

Next generation data warehousing and virtual data lake platform player, Zetaris, have announced that ex-IBM, Netezza, Oracle and MarkLogic sales leader, James McCarthy, has joined as VP Sales & Operations. Strengthening their sales team, James has been brought in to expand upon the successful launch phase and continue to breakthrough and capitalize upon the data platform market.
June 29, 2017

Fostering next generation of Analytics students

Over the last few years, Zetaris has been helping clients get closer to their customers by building deep analytics applications embedded in customer interaction technologies. Through several learning cycles we've distilled what works and what is problematic when trying to influence customer behavior through permission based interaction in real-time. In this article, I've tried to offer these learnings and insights into how In-context Real-time Interaction may be brought to life.
August 7, 2015

Reinventure’s strategic investment in an up and coming Australian Big Data software disruptor

Over the last few years, Zetaris has been helping clients get closer to their customers by building deep analytics applications embedded in customer interaction technologies. Through several learning cycles we've distilled what works and what is problematic when trying to influence customer behavior through permission based interaction in real-time. In this article, I've tried to offer these learnings and insights into how In-context Real-time Interaction may be brought to life.
July 17, 2015

Zetaris CEO, Vinay Samuel, featured in July issue of CMO Magazine

Zetaris CEO, Vinay Samuel, featured in the July issue of CMO Magazine
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