Media and Content
Drive media innovation with audience insights, content personalization, and targeted advertising strategies
Designed to tackle your hardest problems
Empowering media companies with data analytics. Zetaris enables media organizations to unlock the power of data for audience insights, content personalization, and targeted advertising strategies. Our advanced analytics capabilities provide actionable insights into viewer preferences, content performance, and market trends, empowering media companies to deliver compelling content, maximize engagement, and drive revenue growth
Use caseS:
- Ad Placement and Monetization
- Audience Insights & Targeting
- Content Personalization
- Predictive Analytics for Content
- Performance
- Real-time Pricing Analytics
- Social Media Analytics
- Viewer Engagement & Retention
Ad Placement and Monetization
Optimize ad placement by analyzing user behavior, preferences, and contextual factors. Media companies can leverage data insights to deliver targeted advertisements to specific audience segments, thereby maximizing ad revenues and improving ROI for advertisers
Audience Insights & Targeting
Media companies can analyze their audience to better segment it, and target specific groups with tailored content and advertising campaigns. This helps in optimizing advertising revenues, increasing subscriptions, and improving overall content strategy
Content Personalization
Analyze user data, including browsing behavior, preferences, demographics, and social media interactions, to personalize content recommendations and enhance user engagement and satisfaction
Predictive Analytics for Content Performance
Analyze historical data on content performance, user engagement, and viewing patterns to forecast the potential success of new content
Real-time Pricing Analytics
Enable dynamic pricing strategies based on real-time data, optimizing revenue generation and maximizing customer engagement by offering personalized and timely pricing options
Social Media Analytics
Analyze user data, including browsing behavior, preferences, demographics, and social media interactions, to personalize content recommendations and enhance user engagement and satisfaction
Viewer Engagement & Retention
Analyzing viewer data to can gain insights into viewer behavior, engagement levels, and churn patterns. This information can be used to optimize content offerings, develop loyalty programs, and design personalized retention strategies to enhance viewer satisfaction and loyalty.
The Impact:
The Zetaris Data Preparation Studio makes your data analytics ready
60%
reduction in engineering labor costs
6x
increased speed to market of projects
100%
data governance and access control
Partners to help you succeed
Deloitte
SI Partner
Global advisory, technology, business and management consulting services.
IBM Consulting
Technology Partner
Global advisory, technology, business and management consulting. A premier global partner.
Strategic Project Partners
SI PARTNER
Management consulting firm driving data-driven insights
ARQ Group
SI Partner
Technology solutions provider; digital, data and cloud consultancy. A key Zetaris partner.
Tech Mahindra
SI Partner
Global advisory, technology, business, and management consulting services.