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Zetaris CEO, Vinay Samuel, featured in July issue of CMO Magazine

JULY 17, 2015

Chief executive, Vinay Samuel, says from a buyer’s perspective, it is important to understand an analytics capability is much more than just an understanding of Hadoop and the ability to provide a visual representation of data.

There are a number of questions that need to be asked before a client engages an agency, particularly to ensure the agency is capable of not just providing the service a client needs today, but also the services it might need a year from now.

Zetaris CEO, Vinay Samuel, is featured in the July issue of CMO Magazine.  In the article, PUSHING THE ENVELOPE: ARTIFICIALLY INTELLIGENT, Samuel discusses automation in marketing saying  “We see the marketer rising above manual execution and moving up to more of a monitoring and governance role, looking at the market and seeing how the brand and product is performing, rather than executing manually.” He discusses Zetaris’s new Alchemist product, a new tool for business analysts and data scientists.