Lightning is what sets Zetaris apart. A cutting-edge analytical data virtualization software layer built on a intuitive SQL interface, Lightning empowers businesses by viewing all their data within a single user-friendly platform, wherever it’s stored, eliminating the need for complex ETL (data duplication) pipelines. Fully compatible with your existing on-premises and cloud data storage solutions, it’s the flexible, easy way to build a complete, gapless picture of what your organization knows. Do away with complicated toolsets and lengthy data source integration processes and choose Lightning to help you access your data in-place and in real time, and make faster, better informed decisions for your organization.
For a major airline, Lightning means being able to find loyalty patterns in data about consumers who are not listed as a loyal customer. But how do you sort one previously anonymous customer out from billions of points of transaction and check-in data? The data to understand this “non-customer” traveller behavior was everywhere – in the organization, across the web, in partner databases, in the stream and hidden deep in lakes of dark data. What they needed was a way to bring it all together. As the data was distributed over a number of geographically disparate locations, physically centralizing it was impossible. Lightning helped bridge the gap, giving them a way to connect all of their various data sources together under one interface.